iGOweb build websites that are fast, safe and follow the guidelines of search engines to boost page ranking. However, with the very competitive online ranking market, correctly built websites are not enough. iGOweb has a secret weapon though, and she is called Abby Millar. She has a track history of online success and is amazing at what she does. She offers a full digital marketing and branding service that will really impress you.
With our tecnhological skills and digital marketing knowledge we truly can boost you to the top of your business market online and advertise you globally. Combined we have achieved great results for our clients that have really helped their businesses. Get in touch now to see how we can help you and your business.
Social Media For Business
If you're reading this, there's no doubt that you are active on some form of social media. It's also highly likely that you follow some sort of business on social media, be that Nike, or your local pub. Social Media is a very powerful tool for reaching new audiences and engaging loyal customers online.
So, you know your business probably needs to be on social media... but what are your objectives? How does each platform work? Which platform does your business need to be active on? How will it actually help you reach your wider business goals? This is where we can help. Abby has experience in creating full social media plans with objectives, strategy and monthly reports. Abby can also train you up on how to manage your businesses social media, or she can run it for you for real peace of mind. Search Engine Optimisation (SEO)
There's no point having an all-singing, all-dancing website if nobody can find it. Search Engine Optimisation (SEO) is the gradual process of helping your website show up for certain search terms. Search Engine Optimisation is the process of using keywords, creating content, building valuable links and structuring your site in a way that Google will favour. Both Charlie and Abby have experience here and can help improve your website's visibility in a Google search.
Email Marketing
Email has a bad rep over the last few years, but there's absolutely no way email marketing is dead. Email has serious numbers, serious engagement, serious conversion rates and serious targeting features. Your email database is a group of people who have opted in to hear more about your business. This means they are interested and ready to be converted further down the purchasing funnel than almost any other medium. Email is a highly transactional medium, users like getting offers, and they expect them too. This makes it a great marketing activity if you have an e-commerce website.
89% of marketers say that email is their primary channel for lead generation (source: Mailigen), so don't leave it out of your marketing mix. We can help you to build and maintain a strong and diverse email database. Once this is to a sufficient level, we can work with you to design, shape and broadcast regular, personalised emails to your customers to start building you results. Content Marketing
Consumers have their blinkers on when it comes to traditional marketing. That's why your business needs to create content. Content Marketing is all about researching, designing and sharing great quality content that your audience or customer will find useful. If you're a bank, this may be an online guide for first time buyers. If you're a restaurant, this may be a blog post about in-season produce. If you're a spa, this may be a video illustrating how to relax at the end of the day. It is content like this, that is genuinely useful and interesting for people to read and consume, that gains new and loyal customers.Brand Positioning
Do you know where your business sits amongst its competitors? What does your business or brand mean to your customers? What emotions and personality does your brand, product or business hold? If you find yourself confused when answering these questions, how do you ever expect your customers to know? We can hold interactive brand positioning workshops and strategy sessions with your key members of staff to help you really hone down on your brand's desired positioning in the market, what it stands for and the space it owns. Blogger Outreach
Blogger Outreach is all about building meaningful relationships with influencers in your field. Influential bloggers have an existing loyal, trusting, defined and engaged audience. Quite often before purchasing, prospective customers like to get some sort of social proof from the people they trust. This marketing activity does just that.
Abby is currently working on a very extensive blogger outreach program for one of her clients, which helps with brand awareness, search engine optimisation, social media following and brand loyalty. Market Research
Market research is key in whatever business sector you are in. You need to learn from your customers, or potential customers, to know what you're doing right and what you need to do more of. Questions such as 'what do my customers believe?', 'what do they do in their spare time?' and 'what do they want from a business or product like mine?' can all be answered. Abby has carried out market research for Visit England, Lay-Z-Spa Hot Tubs, Dorset Tea and Town Mill Brewery with experience in many formats, from online surveys to in-depth interviews and focus groups. Advertising
Advertising is a very broad term in this day and age with all of the new media options available to us. However, advertising is all about the process of moving your customer further down the purchasing funnel, from awareness of your product or brand, through to purchasing. Do you need help deciding which press publications you should be in? Designing adverts for publications or negotiating rates? Do you think local radio would be a good medium for your business, but have no idea how to go about creating one that will work? We will look at your brand and come up with a marketing plan to make this happen. Luckily Abby has a degree in advertising and Marketing Communications, so you're in good hands. 